Recently, I was looking into how to create an online store on Instagram. You can read the article at the link: “Online store on instagram: where to start?“. In that article, there were some tips on how to start creating your own store on a social network. Today, a few additional recommendations. So, let’s get started.
Shop on Instagram: continued
Shop on Instagram = work with competitors.
Let’s look at their products, as well as product reviews. If there are comments from users who have purchased something through the store on instagram, we leave a motivational comment from the series: “Here at these guys – @internet-shop-I bought a product for 300 rubles cheaper”, “Delivery at @internet-shop was faster by 2 hours”, “And I was given a discount at @internet-shop for friends by 25%”, etc.
We intercept a customer who asks a question about the product in the comments. We give our price lower, having previously studied the competitor’s assortment in order to offer your buyer more products that may be of interest to him.
We find a celebrity who advertises your competitors and write a neutral comment under the post in the style of: “Come to us again. You and your friends get a repeat discount!” It does not matter that the person who contacts you is not a friend of the star. Your task is to sell the product, not to become best friends with it.
No one stops you from looking for a similar store on instagram, which sells a similar product to yours, but is not as popular as you are. Ask him to buy from you. Make him your partner, not your competitor. Make a price list and catalog for it at no loss to yourself. Make a price list and catalog for it at no loss to yourself. If not, he’ll tell you about you, anyway.
We are gathering an audience for your store on instagram.
With this question, in principle, there is nothing particularly difficult. Here it is worth highlighting a number of points that you just need to pay close attention to, nothing more.
We select the largest stores on instagram by their hashtags. We look at their audience (subscribers). We form our own database from them, which we will then actively use. Of course, we subscribe to them (people are not as picky on instagram as on other social networks, and often subscribe in response). In this case, we can also work with their friends-according to the principle:”My friend’s friend is my friend.”
What do people like most? Free! 🙂 How about making contests among subscribers? Easy.
Hold a contest with the message: “We are holding a prize draw! The main prize is the Apple iPhone X. Terms of the contest: 1) Buy (as an option) a product for 500 rubles in our store 2) Post your purchase photo and review with our hashtags. 3) Put a mark of 3 of your friends on it.”
Results: 1) You sold the goods. 2) Got a loyal audience. 3) Increased your subscriber base, + a lot of new people found out about the store on instagram.
By the way, this program will help you to work:
And here is the link to the program: “Zinstna“. Use it for your health (not advertising).
Working with the audience.
A few words about how to work with your audience.
What you need to put at the forefront is that your task is to sell products, not to flirt with customers; Use different formulations and calls to action. For example:
- “Today we still have time to make your purchase!”
- “We will send your purchase today without prepayment!”
- “Our prices are lower than those of our competitors, by 15-20%!”
- “There are few places/goods/services left! Keep up!”
Be sure to write to the client the next day. If nothing helps, ask the client, maybe he did not like something. Ask for feedback.
Leave likes under the photos of customers. It is advisable to write positive and meaningful comments. People like the attention to their accounts. As I said above, you don’t have to become friends, just make people feel good. People love attention.
- Send products without prepayment-this increases the credibility of the online store. After the customer receives the product you sent, when he holds it in his hands and feels the moment of possession of it, it will be hard for him to part with it.
- A few tips that will simplify and optimize your work and save time:
- Contact your customers via instant messengers.
- Create templates for quick responses to customers. Options: “Greeting”, “Advantages”, “Data for sending goods”, “Your details”, “What you didn’t like”, “Discount offer”, “Post.sale” (with the next purchase, the customer will receive a guaranteed additional discount), Please leave a review and put your hashtag to the product photo.”
A few words about working with objections.
Never agree to return an item, only to exchange it.
In case of poor-quality packaging of the product, after confirmation, of course, agree with the client and make him a pleasant gift. For example, add 100 rubles to his cell phone balance. A trifle, but the client is pleased. Plus, he’ll be more loyal to you next time.
Mark customers in your messages, this will help you not to lose them among other correspondences.
Yes, and one of the latest recommendations. Among the clients often come across idiots and boors. Don’t pay any attention to it. Do you know why? They have money that they can pay you or your competitor. The choice is yours, which of you will get them.
To fill your main profile, which will contain a store on instagram, use additional services, such as:
- MSSG – https://mssg.me/ru -receiving messages.
- TAPLINK – https://taplink.ru/ – a more extended version of the first paragraph.
But, remember that your own website, with your own domain, will still be cheaper on hosting! 🙂