In this article, we will talk about how to connect Yandex Metrica to Zen quickly and easily. Without any water or advertising references. From the series “made once and forgotten for a long time”. In the previous article, which was called “How to create a channel in Yandex Zen?“, I promised to write about it. Today I will tell you what to do and how to do it.
Yandex Zen says that it is easy to connect Yandex. Metrica to the channel. I don’t know about everyone else, it took me a while. And a lot of questions in the style of: “Why the fuck doesn’t it connect?!”
In today’s article, I will analyze all my actions and show what steps I took to make it work.
How to connect Yandex. Metrica to Zen?
So, you are in your editor, click the “Configure channel” button, and you will see this tab:
As you can see, my counter is already registered here. You will also be asked to click a special button “How to connect Yandex Metrica to Zen”, and such a die will pop up:
Nothing complicated, like?
Nothing complicated, like? But everything is not so simple, I decided to connect one more and Yandex Webmaster. But here I failed, because the channel in Zen is not connected to it. Although in yandex. Metrica there is an inscription that the webmaster is waiting for connection, as can be seen in the screenshot below:
And yes, when setting up yandex. Metrica, disable the Session Replay button.
In the end, of course, my yandex. Metrica was connected. I had to wait a while, but still. Here are the channel metrics for certain numbers:
February 08, 2020:
February 09, 2020:
How to connect Yandex Metrica to Zen, we figured out. Now the question is why we need it, if there are statistics on the channel itself.
It’s quite simple: if for some reason the Yandex Zen moderators do not allow you to enable monetization by displaying ads on the channel, you can use the channel to advertise third-party companies on it.
Zen readers, I believe, should not be deceived, so if I place an ad, I write in plain text that it is advertising. For example, the current ad post looks like this:
You can change the channel name and link to it once a month. For me personally, the name of this channel is not important, since I started it as a test and plan to continue to operate in this form.
In the sequel, there will be another post about the second channel on Yandex Zen, but with minor changes. I’m currently running tests on it.