Some might say that creating content for a site is easy and straightforward. In fact, this is not true. There are problems when creating any content.
A person is an expert in some field. He decides to create a website where he will publish his thoughts, materials or research. Now in our information age, there are no problems with creating such a resource. You can use free resources for this, such as the platform’s blog. You can use free resources for this, such as the platform’s blog. Alternatively, you can create your own blog on the hosting and maintain it. Today we will talk about what types of information will be useful for your resource.
What kind of site content do search engines like?
In the previous article “Information site is content” I mentioned that there will be a detailed analysis. While I was preparing to write this article, its subject matter has changed somewhat, but I still recommend reading it.
Google is a commercial project. Their job is to make money. They provide the end user with the information they need here and now. At first, there were not very many sites. Over time, their number began to increase exponentially.
It became more difficult for the user to search for the necessary information, and search engines began to introduce special algorithms that would streamline the search for content. Between Yandex/Google and the end user jumper appeared under the title of “seo specialist”. His task was to carry out certain work with the site, as a result of which the client’s resource for a certain request fell into the top 10 of the search engine output.
In order for a particular resource to be included in the desired list, you need content for the site. It must meet several requirements. When you read the text, it seems that they are very simple. Not really. Today we will analyze mostly text content, because it is still very important for people and search engines.
The first rule of content is to be useful.
This rule should include the following types of information:
A list article is information structured in a certain way in the form of a list. For example, “10 quick and delicious meals during quarantine”.
Article instructions – you describe in detail what and how you need to do in order to, for example, cook a hodgepodge. Start from point ” A “to point “Z”. And write that you will need so many vegetables, what kind of meat you need to buy, how much pepper to put, etc.
Article example -this is the very content for the site that is of great importance to the user. Maximum value. It is found mainly on the websites of various Didgital agencies. Provides a “debriefing” for a specific example related to the business. For example, “How we raised sales by 30% Event Agency during the crisis.”
Article verification – quite rare. It is a mixture of articles list and instructions. That is, you have a ready-made example from the activity, you write an article. The user is asked to answer questions inside the article and then he will come or not come to a certain result. This type of content for the site will work well if the linking of articles is configured correctly. You use article validation to get the user to go to the example article in the end.
Article answers to questions – this type of information on the site appears when you already have a certain community in the circle of the project. Visitors to the site start asking a lot of questions in the comments. In order not to spend too much human resource on constant answers, an article is written with answers to all frequently asked questions.
An informational article is the most common type of content available on the Internet. A descriptive process of anything using text and diluted with photos. For example, like this very article that you are currently reading 🙂
The second rule of content is to be vital.
An article about what inspires and supports you. You got up early in the morning. We made ourselves a cup of cappuccino. Stand on the balcony and look into the distance. Then you go and sit down to create something important and interesting for people. The article on how to create content for the site is written now in this way. You can also write a critical article on a book you have recently read. Discuss it with the site’s readers in the comments. The audience of the resource is not stupid, it understands perfectly well when articles are written without a soul. Use it on your way. It is important.
The article that you have experienced some unpleasant or strange experience. For example, about how you tried to get a job. We went through a huge number of interviews with managers of different levels and when you finally got hired, we realized that this is not yours and you do not want to do it. This is an experience and it is interesting to people. Perhaps they have experienced similar emotions and can offer some advice to your readers.
Discussing a particular news item will also be an interesting solution. Every day in the information field there is a huge amount of news, you can take them and give your own assessment of them.
The third rule is to engage readers.
An article with a survey implies that after you have written about something, you ask the audience what they would like to read about next. The survey can be conducted both in the article itself using the same checklist, and in the comments to it. As a result, you will get an increase in activity on the site, as well as an understanding of which direction to move in order to create content for the site.
An article with a discussion is somewhat similar to an article with a survey, with one exception. Visitors to the site discuss not only the information that you have published, but also argue with each other in the comments to it.
The question article is a collection of solyanka articles with a survey and discussion. Only the question of the audience is not asked by you, but by one of the readers. After the question and explanations to it are given, its discussion begins.
The fourth rule of content emotions-cool!
You can warm up the audience’s interest in your resource if the content for the site is divided into separate parts. For example, you wrote an article about that you are going to quit Smoking. Great! Now you can write every day about what is happening to you. What emotions you are experiencing, how close people relate to it. What you feel. How the world around you has changed since the last time you put out your cigarette.
As an option, choose a provocative topic. Take, for example, the social phenomenon “yazhmat” and provide research on how this stratum of society reacts to you, your product and service. Talk to the site’s audience, and they may have stories related to this phenomenon. If a tough discussion starts in the comments to the article, that’s just fine. The hotter the passions, the better for you and the more interesting the audience.
Create a hero for your resource. You can come up with some character who in your alternate reality goes a difficult way overcoming difficulties, fighting with dragons and saving princesses. Of course, this is mostly an entertaining narrative, but people need to rest their eyes and brains. If the content for the site is not only educational, but also entertaining, it will only benefit him.
At the end of the article, I want to give some tips about what mistakes are made in the work.
Do not write text by the number of characters. There’s nothing good about it. The article will lose its “soul”. It will not be interesting to read. Why do you and your audience need something that is boring and written not for people, but for seo?
Don’t write articles for the sake of quantity. Yes, I can tell you how many articles you need to see the light at the end of the tunnel of the top search engine results. You need to create 120 articles. But, if here and now, you are not in the mood to write about some problem, do not force yourself. Don’t create shit.
Don’t fool your audience. For example, you found some interesting facts or solutions. Test them yourself before giving them to the audience. If you did not do this, and readers took advantage of your advice, and got a negative result. You have a problem.