Today I will try to tell you about the information site and content. For some reason, it seems to everyone that an information site is simple. Not really. At the dawn of the Internet and the user community in Russia, it was relatively simple. I’m talking about content and its creation. It just wasn’t there and had to be taken from somewhere. They took it from books, magazines and newspapers. Just reprinted and posted on sites on the Internet. So the first resources appeared, which are now called the general concept of “information site”.
What is an information site?
An information site is a resource that is hosted by you, and you, as the author or owner, publish various types of information on it. For example, you are the owner of a factory, and you need your equipment to be sold. At some point, you decide for yourself that you need to get yourself a website where you will post information on products.
There is a specialist who offers to create a small resource that will contain basic information about the plant, enterprise, employees and equipment prices. Time does not stand still, and after a while you will have competitors who will also very actively seek to subdue a certain market share. And yes, they will also create websites. And add content to them. The most diverse.
Why contribute content if you work in the B2B segment? It’s pretty simple: to attract a loyal audience to you For example, an engineer graduated from high school and got a job at an enterprise. He is told that it is necessary to install equipment. Which one? He must determine independently on the basis of the materials left to him by the previous employee who worked at the company for 40 years. Where will a modern young specialist go? To the Internet. Search for an information site that will match its current hardware search needs.
You need to create an information site because:
- Potential customers of your plant will find relevant information that they need right here and now.
- After some time, and it will come, the user will get so used to your resource that he will only visit it. This, of course, is on the verge of fiction 🙂 But all people have bookmarks to certain sites in the browser. Our task is to get there.
- Over time, users will perceive your information site as an expert resource where they can get content that will solve their current problems. Being an expert in modern Russia is very important and profitable.
- Expertise is born out of respect, but followed and trust. A person turns from a user into a customer, which, in fact, is what all Internet marketers achieve.
Here in this article about content, I just talk about what it is and who is best suited. Of course, the article will contain both the basics of SEO and material that you are unlikely to find anywhere else.
In essence, any site can be informational. Except perhaps the landing page – they are created exclusively for the fact that:
- sell 1 or 2 items in a short period of time;
- invite to an event that will take place after some time and will last for a short period of time;
- give a brief information about the company, because you need to have some information about the company, but there is no time or budget. Or both.
All other types of sites can and should include content that provides an informational site. This includes: company websites, blogs, business card pages (as their owners sometimes decide that it would be good to publish news on the resource) online stores, for example, “Svyaznoy“, or portals of news agencies.
Errors affecting the information site:
You have created a website. We built the structure, prepared graphic and video content. It remains to fill it with text information. This is where some difficulties may begin. A list of common errors is given below.
Do not write articles on the site for the sake of volume and keywords. If you write an article that contains your main “keys”and the volume of the text will be about 5,000 characters without spaces, but at the same time the content will be “not juicy”, useful-it is worthless. No one needs such texts, such content.
Do you describe in the article a new product that appeared in your price list? Great, but don’t try to sell it right away through text. Tell us about it. What it is for, what it has pros and cons. How it differs from analogues. This is not a product description, the main thing here is not to confuse warm with soft. This is an informational expert review.
The second point. Very often, for writing articles on an information site, copywriters are hired for a small amount of money. The owner thinks: “Now I will buy 100 articles, and the site will be “in chocolate”. No, it won’t. The volume is not important, the content is important.
The third point. Not very pleasan They are often sinned by journalists. Before you publish the material, you need to check it. Apply not only to one source, but to different ones. Then the author of the text will be 100% aware that the article he writes on the information site is true. The facts are correct. This, again, increases user confidence. But if the materials and sources are not checked, the article is written and published, and then also read, then an unpleasant story can come out.
On this not very optimistic, but useful note, I would like to conclude the current article. Any other questions? Ask them in the comments to this post.